To view the Tooltip Analytics dashboard:
1. Login to your Admin Portal.
2. Select your Application from the left panel and then click Content Analytics.
Note:
The Content Analytics section will be accessible to users only if all the following conditions are met:
- The feature flag is enabled in your Admin Portal. To learn more, see List of Apty Feature Flags.
- Segments for your Apty Content are created and in active state. To learn more, see What is a Segment and how is it helpful?
- Users are identified using either the Application ID or the Custom ID. To learn more, see Unique User Identification (Version 4.x and above).
- See Overview of the Content Analytics Dashboard for a comprehensive understanding of the global dashboard.
3. Click the Tooltips tab in the Content Overview section of the global dashboard.
4. Once you navigate to the Tooltip Analytics dashboard, you can use the following options to filter the data you want to display in the dashboard:
- Duration- Displays the Tooltips available for the selected period.
- Environment- Displays the Tooltips available for the selected Environment.
- Segments- Displays the Tooltips available for the selected Segments.
Info:
You can click the vertical ellipsis and then select Customize Dashboard to drag and drop a section to change the look and feel of the dashboard.
Dashboard Level Insights
Tooltip Analytics comprises several sections providing insights on overall engagement, adoption, usage, and completion rates for your Tooltips across your application.
Tooltip Engagement Analysis
This section shows the overall engagement that users have had with all the Tooltips on your application, as well as the user engagement rate that has changed between the previous and the selected duration.
The definitions of each Tooltip status are provided in the table below:
| Data Type | Display Status |
| Overall Engagement |
|
| Total Users |
|
| Icon Displayed |
|
| Engagement Rate |
The percentage of times that the Tooltips displayed information on hover for the selected duration. |
You can hover your cursor over the i icons to view the description for each status.
Tooltip Engagement
This section consists of the top three Most Engaged and Least Engaged Tooltips for the selected duration.
| Data Type | Display Status |
| Most Engaged Tooltip |
|
| Least Engaged Tooltip |
|
| Unengaged Tooltips |
Three Tooltips with zero engagement. |
You can hover your cursor over the i icons to view the description for each type.
Note:
You can click the View All button to view all the Tooltips and their statuses
Content Overview
This section displays the frequency of engagement with the Tooltips deduced from their mean engagement rate for the selected duration. Assume that your application has five distinct Tooltips and that the count of engagements with each Tooltip for a certain month is as follows:
| Tooltips | No. of times the Tooltips were engaged within a month | Mean (sum of engagements for the given duration/total no. of engaged Tooltips) |
| Tooltip 1 | 100 | (100+150+60+50)/4=360/4=90 |
| Tooltip 2 | 150 | |
| Tooltip 3 | 60 | |
| Tooltip 4 | 50 |
Consequently, the Tooltips that have the Engagement count higher than the Mean are considered to be the Most Frequently Engaged, while the Tooltips with the Engagement count lower than equal to the Mean are considered to be the Least Frequently Engaged. Thus, the engagement order for the Tooltips is as follows, starting from the Most Frequently Engaged to the Least Frequently Engaged:
Tooltip 2> Tooltip 1> 90> Tooltip 3> Tooltip 4.
You can hover your cursor over the i icons to view the description for each type.
Segment Level Insights
This section displays the metrics of all your Tooltip engagements for the selected segment within the selected duration.
For example, you can see that the Marketing Department includes a total of 46 users out of which 34 users engaged(hovered their cursor over the Tooltip icons) with the Tooltips 141 times and 12 users viewed the Tooltip icons 96 times on the application for the selected duration.
Tooltip Analysis
This section lists the top 5 Tooltips in the increasing and decreasing order of user engagement rate for the selected duration. Each filter also displays the number of users engaged with each Tooltip.
Content Level Insights
For more detailed analytics on each Tooltip, access the Content Level Insights dashboard:
a. Click the View All button on the Tooltip Engagement section in the primary dashboard.
The following data is shown in a maximised table for all the existing Tooltips created within your application:
| Data Type | Display Status |
| Tooltip Name | Name of the Tooltip given by the Content Creator. |
| Engagement |
|
| No. of User |
|
| Icon Displayed |
|
| Status | The Tooltip status indicates whether it is Published, Not Published, or Deleted. |
Note:
You can add additional data to the table by clicking the gear icon and selecting the required filters.
b. Select a Tooltip from the table to examine its usage in detail.
This dashboard comprises the sections listed below for a single Tooltip:
Tooltip Engagement Analysis
This section shows the overall engagement that users have had with the selected Tooltip on your application, as well as the user engagement rate that has changed between the previous and the selected duration.
The table below provides the definitions for each Tooltip status:
| Data Type | Display Status |
| Overall Engagement |
|
| Total Users |
|
| Icon Displayed |
|
| Engagement Rate |
The percentage of times that the Tooltip displayed information on hover for the selected duration. |
You can hover your cursor over the i icons to view the description for each status.
Average Engagement Metrics
This section displays the average engagement count of the Tooltip on a daily basis during the selected period. Consider the following situation, where a Tooltip is engaged n times each day for a week:
| Duration |
No. of times the Tooltip was engaged (n) |
Daily Average Engagement count (sum of engagement counts per day/total no. of days) |
| Day 1 | 100 | (100+200+300+90+80+50+40)/7 = 122 |
| Day 2 | 200 | |
| Day 3 | 300 | |
| Day 4 | 90 | |
| Day 5 | 80 | |
| Day 6 | 50 | |
| Day 7 | 40 |
Therefore, on average, the Tooltip was engaged 122 times per day for one week.
Similarly, you can view the daily average count of users who engaged with the Tooltip along with the daily average percentage of the Tooltip that displayed information on hover for the selected duration.
Segment Level Insights
This section displays the engagement metrics of the Tooltip for the selected segment within the selected duration.
For example, you can see that the Finance Department includes a total of 7 users out of which 2 users engaged(hovered their cursor over the Tooltip icon) with the Tooltip 66 times and 5 users viewed the Tooltip icon 53 times on the application for the selected duration.