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Analytics

Content Analytics

Overview of the Announcement Analytics

To view the Announcement Analytics dashboard:

1. Login to your Admin Portal.

2. Select your Application from the left panel and then click Content Analytics.

content analytics-1

Note:

The Content Analytics section will be accessible to users only if all the following conditions are met:

The feature flag is enabled in your Admin Portal. To learn more, see List of Apty Feature Flags.
Segments for your Apty Content are created and in active state. To learn more, see What is a Segment and how is it helpful?
Users are identified using either the Application ID or the Custom ID. To learn more, see Unique User Identification (Version 4.x and above).
See Overview of the Content Analytics Dashboard for a comprehensive understanding of the global dashboard.

3. Click the Announcements tab in the Content Overview section of the global dashboard.

4. Once you navigate to the Announcement analytics dashboard, you can use the following options to filter the data you want to display in the dashboard:

Duration- Displays the Announcements available for the selected period.
Environment- Displays the Announcements available for the selected Environment.
Segments- Displays the Announcements available for the selected Segments.

announcement filter

Info:

You can click the vertical ellipsis and then select Customize Dashboard to drag and drop a section to change the look and feel of the dashboard.

Dashboard Level Insights

The Dashboard Level Insights lets you obtain a bird's-eye-view of the metrics linked to the selected Content. It includes overall engagement, adoption, usage, and completion rates for your Announcements across your application.

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Announcement Engagement Analysis

This section shows the overall engagement that users have had with all the Announcements on your application, as well as the user engagement rate that has changed between the previous and the selected duration.

announcement engagement analysis

The definitions of each Announcement status are provided in the table below:

Data Type	Display Status
Overall Engagement	Total number of times the Announcements were engaged(accepted, dismissed, hidden, or interacted). The change in the percentage of Announcements engaged between the previous and the selected duration.
Total Users	Total count of unique users who engaged with the Announcements. The change in the percentage of user counts who engaged with the Announcements between the previous and the selected duration.
Accepted	Total number of times the Announcements were accepted, ensuring that they won't be displayed again within the selected duration. The change in the percentage of Announcements that were accepted between the previous and the selected duration. Total count of unique users who accepted the Announcements. The change in the percentage of user counts who accepted the Announcements between the previous and the selected duration.
Dismissed	Total number of times the Announcements were closed, ensuring that within the selected duration, users would see them again the next time they visited or refreshed the application page. The change in the percentage of Announcements that were dismissed between the previous and the selected duration. Total count of unique users who dismissed the Announcements. The change in the percentage of user counts who dismissed the Announcements between the previous and the selected duration.
Hidden	Total number of times the Announcements were hidden, ensuring that they won't be displayed again within the selected duration even when users refreshed or revisited the application page. The change in the percentage of Announcements that were hidden between the previous and the selected duration. Total count of unique users who hid the Announcements. The change in the percentage of user counts who hid the Announcements between the previous and the selected duration.
Interacted	Total number of times the Announcements were clicked and triggered to display a Workflow or Knowledge Center Content attached to them. The change in the percentage of Announcements that were clicked between the previous and the selected duration. Total count of unique users who clicked the Announcements. The change in the percentage of user counts who clicked the Announcements between the previous and the selected duration.
Uninteracted	Total number of times the Announcements were not clicked for the selected duration. Total count of unique users who did not interact with the Announcements.

You can hover your cursor over the i icons to view the description for each status.

Announcement Engagement

This section consists of the top three Most Engaged and Least Engaged Announcements for the selected duration.

announcement engagement

Data Type	Display Status
Most Engaged Announcements	The top three Announcements with the highest engagement count in descending order. The change in the percentage of engagement with the Announcements between the previous and the selected duration. Total count of unique users who engaged with the Announcements. The change in the percentage of user counts who engaged with the Announcements between the previous and the selected duration.
Least Engaged Announcements	The last three Announcements with the lowest engagement count in ascending order. The percentage of engagement with the Announcements changed between the previous and the selected duration. Total count of unique users who engaged with the Announcements. The percentage of user counts with the Announcements changed between the previous and the selected duration
Unengaged Announcements	Three Announcements with zero engagement.

You can hover your cursor over the i icons to view the description for each type.

Note:

You can click the View All button to view all the Announcements and their statuses.

Content Overview

content overview - announcement

This section displays the frequency of engagement with the Announcements deduced from their mean engagement rate for the selected duration. Assume that your application has five distinct Announcements and that the count of engagements with each Announcement for a certain month is as follows:

Announcements	No. of times the Announcements were engaged within a month	Mean (sum of engagements for the given duration/total no. of engaged Announcements)
Announcement 1	100	(100+150+60+50)/4=360/4=90
Announcement 2	150
Announcement 3	60
Announcement 4	50

Consequently, the Announcements with the Engagement count higher than the Mean are considered the Most Frequently Engaged, while the Announcements with the Engagement count lower than equal to the Mean are considered the Least Frequently Engaged. Thus, the engagement order for the Announcements is as follows, starting from the Most Frequently Engaged to the Least Frequently Engaged:

Announcement 2> Announcement 1> 90> Announcement 3> Announcement 4.

You can hover your cursor over the i icons to view the description for each type.

Segment Level Insights

This section displays the metrics of all your Announcement engagements for the selected segment within the selected duration. You can select the relevant Segment Group from the dropdown to view relevant information.

segment level insights announcement

For example, you can see that the Finance Department includes 3 users who accepted the Announcements 32 times, 0 users who dismissed the Announcement 0 times, 0 users who hid the Announcement 0 times, 0 users who interacted with the Announcement 0 times, and the Announcements were left uninteracted 1 times.

Announcement Analysis

announcement analysis

This section lists the top 5 Announcements in the increasing and decreasing order of user engagement rate for the selected duration. Each filter also displays the number of users engaged with each Announcement.

Content Level Dashboard

At this level, you delve deeper into insights for individual Announcements.

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a. Click the View All button on the Announcement Engagement section.

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The following data is shown in a maximised table for all the existing Announcements created within your application:

Data Type	Display Status
Announcement Name	Name of the Announcement given by the Content Creator.
Engagement	Total number of times that the Announcement was engaged (accepted, dismissed, hidden, or interacted). The change in the percentage of the Announcement engagement between the previous and the selected duration.
Accepted	Total number of times that the Announcement were accepted, ensuring that they won't be displayed again within the selected duration. The change in the percentage of the Announcement that was accepted between the previous and the selected duration.
No. of User	Total count of unique users who engaged with the Announcement for the selected duration. The change in the percentage of user counts who engaged with the Announcement between the previous and the selected duration.
Status	The Announcement status indicates whether it is Published, Not Published, or Deleted.

Note:

You can add more data to the table by clicking the gear icon and selecting the required filters.

b. Select an Announcement from the table to examine its usage in detail.

Announcement Engagement Analysis

This section shows the overall engagement that users have had with the selected Announcement on your application, as well as the user engagement rate that has changed between the previous and the selected duration.

announcement engagement analysis secondary

The table below provides the definitions for each Announcement status:

Data Type	Display Status
Overall Engagement	Total number of times the Announcement was engaged(accepted, dismissed, hidden, or interacted). The change in the percentage of the Announcement engaged between the previous and the selected duration.
Total Users	Total count of unique users who engaged with the Announcement. The change in the percentage of user counts who engaged with the Announcement between the previous and the selected duration.
Accepted	Total number of times the Announcement was accepted, ensuring that they won't be displayed again within the selected duration. The change in the percentage of the Announcement that was accepted between the previous and the selected duration. Total count of unique users who accepted the Announcement. The change in the percentage of user counts who accepted the Announcement between the previous and the selected duration.
Dismissed	Total number of times the Announcement was closed, ensuring that within the selected duration, users would see them again the next time they visited or refreshed the application page. The change in the percentage of the Announcement that was dismissed between the previous and the selected duration. Total count of unique users who dismissed the Announcement. The change in the percentage of user counts who dismissed the Announcement between the previous and the selected duration.
Hidden	Total number of times the Announcement was hidden, ensuring that they won't be displayed again within the selected duration even when users refreshed or revisited the application page. The change in the percentage of the Announcement that was hidden between the previous and the selected duration. Total count of unique users who hid the Announcement. The change in the percentage of user counts who hid the Announcement between the previous and the selected duration.
Interacted	Total number of times the Announcement was clicked and triggered to display a Workflow or Knowledge Center Content attached to them. The change in the percentage of the Announcement that was clicked between the previous and the selected duration. Total count of unique users who clicked the Announcement. The change in the percentage of user counts who clicked the Announcement between the previous and the selected duration.
Uninteracted	Total number of times the Announcement was not clicked for the selected duration. Total count of unique users who did not interact with the Announcement.

You can hover your cursor over the i icons to view the description for each status.

Segment Level Insights

This section displays the engagement metrics of the Announcement for the selected segment within the selected duration.

segment level announcement secondary

For example, you can see that the CFO role includes 2 users who accepted the Announcement 2 times, 0 users who dismissed the Announcement 0 times, 0 users who hid the Announcement 0 times, 1 users who interacted with the Announcement 1 times, and the Announcement was left uninteracted 0 times.