Data Collection

As of July 2019 letzNav, Inc. has been rebranded to Apty, Inc. Due to this change, the product components have been renamed as follows:

  • letzNav Editor - > Apty Assist Studio, and
  • letzNav Player - > Apty Assist Client.


apty Assist is committed to the strictest obligations regarding the user data collection and processing, and does not collect, accept, handle, process, receive, transmit or store any confidential, regulated, personal, private, sensitive, health or credit card information. However, apty Assists collects metadata in order to deliver the highest quality statistics to the application owner: a summarized table of information about the overall usage of the hosting application and progress made while completing specific workflows.

What data is collected by Apty Assist?

apty servers store two types of data:

  • instructional content (data created using the Editor, for example, Workflows, Tooltips, Announcements, etc.), and
  • analytical data (data sent from the Player, such as user clicks, returning to the previous step, flow errors, etc.).

When adding instructional content over a specific form field in your application, Apty Assist stores the HTML parameters for identifying and locating this field among other elements listed in the page container. This information is represented by attributes of this element (id, class, or name values) and does not track or store field input. The same logic applies to validating user input. While validation process is, by definition, meant to analyze field input in order to ensure that the entered data meets specified criteria, this process is performed in the real time and the checked values are not collected and stored in the database.

For example, if a bank customer user launches a Workflow that directs them on how to perform a task in their bank online account, the only information that will be sent from the browser to the Apty server is:

  • the Workflow balloon steps that have been shown in the application,
  • data corrections/warnings flags,  
  • Tooltips actioned/displayed, 
  • Launchers actioned/displayed, and 
  • Announcements accepted/displayed.

Metadata collected with apty serves as a research material for building analytical reports providing admins with helpful insights on application's usage patterns, task completion rate, and common mistakes made by the end users. This information can be used for getting insights about the user behaviour, ideas for better UI/UX, frequency and completeness of established workflows, and whether they could fall under the category of best practice.

Secure Storage

All text, images, and statistical information (usage data) collected from the Apty Assist Client are stored within Apty database servers secured by a dedicated firewall. Each Client is provided with their own database and Clients data is properly segregated with no chance of data interference.


Physical and network security is determined by the deployment method selected by the Client.


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